KobePanini

Harmon reunites with Tracy Hackler of Panini America to discuss new trading card releases (Immaculate Basketball), the autograph redemption process (and a huge mail day for people waiting on Tom Brady product), jersey cards, the NFL Playoff picture and Black Friday.

According to a study by industry experts, Panini’s “Black Friday” promotion drove nearly $1.4 million into hobby shops. Harmon and Hackler discuss that phenomenon and how to best dissect a jersey to yield the maximum number of premium swatches.

Take a listen:

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