Every year, fans flock to Austin for what has become a fascinating mix of film and music. When the schedule gets released, travel plans come together and lobbying for tickets to the different venues begins in earnest.

This year, fans celebrated the announcement of Prince as the headliner for Saturday’s activity. He gave a huge gift to a fan through the power of online media. Watch here how Prince sent a fan to SXSW through a Spreescast conversation.

The featured act for Friday night was the newly reunited The Afghan Whigs, fresh off of a tour. As longtime fans of the band know, Greg Dulli and The Afghan Whigs honor other artists in their introductions to songs during live shows. During this set, Dulli launched into Usher’s “Climax,” and then welcomed Usher onstage.

You can watch the madness and the crowd’s reaction below.