The time has come for creativity, reinvention and expansion. If you’re leaving the local watering hole, one of many restaurants, historic shops or a concert venue (you’re not that far away from the famed Sunset Strip), you just might be jonesing for a late-night sugar rush. The original cupcake shop, Sprinkles Cupcakes in Beverly Hills, unveiled a huge innovation. It’s the arrival of the 24-hour CUPCAKE ATM!.

That’s right. You don’t need to settle for the candy rack at the gas station. If you’re willing to roll out to Beverly Hills in the middle of the night, you can have sugary goodness dispensed by a robotic arm.

I saw a bit on “Good Day LA” that trumpeted its arrival. The machine reportedly holds some 600 cupcakes at a cost of $4 per cupcake. It’s a surcharge over the normal cost inside, but that immediacy is worth it …. right?

Sprinkles 24-hour ATM

I’m going to roll over there later this week following my studio run for FOXSports.com. Don’t worry. The “Road to Swoll” will not be slowed. I will gift those cupcakes to folks on line. Sugar fixes on me!