BlackhawksHomeIce

I love marketing. I love products that incorporate team logos and try to inspire and fuel a fan base. The Chicago Blackhawks put out a product that was the target of much derision, ridicule and scorn at the beginning of the week. “It’s just water.” “They won the Cup in Boston!” It sold out in [...]

The NHL community celebrated the return of Sidney Crosby to the ice in mid-November against the Islanders. The national media followed Crosby’s rehabilitation efforts closely in his 10 months off of the ice and anxiously awaited his return. Crosby tallied four points (two goals and two assists) in his first game and scored 12 points [...]