His mouth gets him in trouble at times, but he’s yet to appear in the blotter other than his fines from the Commissioner. He celebrates his love of the game and of the camera. Ochocinco is unconventional, but he reminds you that this is a game.

I understand marketing and branding and the corporate machine that is the NFL. There’s a corporate image to be protected. Keeping sponsors, advertisers and partners happy is no small task. As the labor negotiations continue to heat up, those relationships will certainly need to be massaged.

If you spend 10 minutes on “Radio Row” for one of these big events, you’ll hear the names of countless brands. Some are your usual suspects (phones, snack foods — including Moon Pies, courtesy of Jim McMahon and myriad electronics among them). Some others have connections to contests or charitable events (more on that in a forthcoming post).

But, working the room hard on Wednesday was the “Ocho News Network” team. After taking over Media Day and dominating traditional media, this squad set its sights on “Radio Row” and held court on Wednesday. This squad provides an interesting perspective and spin on the usual reports.

Access certainly won’t be an issue. Honest approaches – they don’t exactly pull punches …

The only potential foe here is the league office. We’ll see where the proverbial line is drawn in the sand in short order. Until then, enjoy the mini-army of reporters being assembled by this budding media powerhouse.

Imagine having such a throng of potential applicants, willing to work for free and do your bidding. They are taking over Miami. What’s next?

Spread the message.

C’mon, can’t you envision a national “Kiss the baby” day?

Sure, there were a few oddball questions, a minor security skirmish and more references to the Kardashians than should have been allowed in the prescribed session time.

The throng of international media obviously gravitated to Indianapolis quarterback Peyton Manning, who gave you what you expect from Peyton Manning. “They’re a talented defense. They can obviously score points.” And so on …

Obviously, I’m paraphrasing here, but you get the point. You’re not going to get anything inflammatory out of Manning. Actually, you’re not getting anything inflammatory from any of these guys.

The “remember me” hits quote from the “dead” week is about as exciting a quote as you’re going to find this week. I’m still questioning why so much was made of it.

• Was it just because it was a slow news time?

• Or, did people just want to make it into something more than the same, but much less sexy, “we need to pressure Peyton” line that sent the same message?

I suspect that it’s a combination of the two. Gregg Williams and Sean Payton aren’t going to say. “Hey, we plan on taking 45 yards of penalties on three late hits to try and injure him.” They aren’t going to say that their goal is to hurt Manning (although, by definition, isn’t that part of this tackle football game?).

They WILL talk about playing to the whistle. They WILL talk about following through on hits.

I understand the desire and need to talk about Dwight Freeney’s injury. After all, it’s the only “real” story to debate in the early-week chatter. But, let’s be real. The Colts aren’t going to definitively say anything about his injury.

You get the words “try” and “treatment” and 1,000 other descriptions of how he’s getting ready. I appreciated his ability to smile and answer the one million permutations of that question, recognizing the need of each local writer to have their voice associated with asking that question to please their editors.

In the end, we know as much as we did when the first report of Freeney’s injury came out. He might go. He might not. And now, we’ll spend five days talking about the ability of the Saints to deploy an extra receiver if he doesn’t go.

We’ll talk about DeMarcus Ware’s big effort when the Cowboys ended the Saints’ perfect season and how the Saints “won’t be fooled again.” (Do you like that?)

In the interim, I’m going to find the real stories from South Beach.

What’s Kim Kardashian wearing to the parties?