Last month, radio stations descended on the Sheraton Times Square for the annual congregation that accompanies the Super Bowl. During the week leading up to the game, current and former players, Hollywood stars and media personalities do interviews with these stations, often to promote a product or charitable cause. They generally roll through their careers, latest projects, and the madness of Super Bowl (including a prediction).

I had the opportunity to talk with The New York Times about working radio row and the push to corral guests in search of a juicy sound byte.

Check out the column.