They call it “owning the moment.”

Beyonce took to the stage for a press conference at the New Orleans Convention Center to talk about her upcoming appearance as the halftime performer for Super Bowl XLVII. Instead of opening the floor to questions immediately, the savvy singer asked attendees to stand and promptly belted out a beautiful, live and cheer-inducing rendition of “The National Anthem.”

Her performance at the Presidential Inauguration lit a firestorm of media coverage. So, Beyonce did what she has done her entire professional career. She dominated the stage and left the fawning throng mesmerized.

As Bill O’Reilly once famously said, “Do it live!”