You like your gadgets, right?

When the new “i”-whatever comes out, you’ve got it ordered and stalk the delivery man on the release date. You stand in line for upgrades. You preach of its greatness to those using competitor’s products.

But what’s your ceiling?

In the ultimate display of price elasticity, a teenager in China reportedly sold his kidney to acquire a new iPhone and iPad. He reportedly received $3,500 for his kidney, and The Associated Press advises that he received just 10% of the brokered price.

Check out the full details from The Associated Press on Brand Loyalty to the Max .