Late last week, I had the opportunity to head over to the Universal Citywalk in Los Angeles for a soccer festival conducted by EA Sports. They loaded up crates of soccer balls, video monitors and connected US and UK fans through the “Balls to Brits” event. There was a huge monitor with a feed from London and a huge soccer display in LA, where smack-talking notes were sent back and forth via soccer ball boots.
Andy Samberg of “Saturday Night Live” opened the event and launched the opening salvo (three tries). I had a chance to chat with Samberg on his viral video brilliance, his work on SNL, his love of soccer and comedic inspiration. He was, as you’d expect, ready with a bevy of one-liners and wit.